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Tag: brand image

Open Access | Research Article
Impact of online advertising on consumer buying behavior in Saudi Arabia: The moderating role of brand image

December 27, 2024 Business & Economics, Social Sciences

Author: Hassan Ammar Ali Abdullah
Journal: Frontiers in Management and Business
DOI: 10.25082/FMB.2024.02.001
Pub. Date: December 27, 2024

brand image consumer buying behavior online advertising

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